The core team behind Five10Twelve have more than 40 years of combined experience spanning arts and culture, publishing, legal, event production, broadcast and digital media, managing multi-million pound budgets for some of the biggest national and international arts, culture and media organisations and global companies. Our work and experience spans more than ten countries across three continents allowing us to bring a great understanding of world cultures, media and audiences to each new project.

Creative Team

Jason Jones-Hall

Having started his creative career writing comedy sketches for the BBC more than twenty-five years ago, Jason has since gone on to write for Edinburgh Evening News as arts and entertainment critic, perform stand-up comedy at a sell-out Edinburgh Fringe show, produce broadcast documentary shorts for Channel 4 and devise and deliver digital innovation projects for Arts Council England, Channel 4, Nesta, Nokia, Wieden + Kennedy and Tate, culminating in a nomination for the Tate IK Prize in 2015. Over the past ten years, Jason has channelled his own experience across the sector into supporting other creatives and creative businesses, managing a £10m Digital Innovation Fund in the West Midlands, delivering a £2m ERDF-funded support programme and developing creative apprenticeship strategy and HE course accreditation programmes for Creative Skillset. Most recently, Jason led on a major digital transformation project for Creative Industries Federation.

Samara Jones-Hall

Samara has collaborated with Arts Council England, Creative England, Library of Birmingham Trust, National Portrait Gallery (London), Nesta and others to create and produce events and installation pieces at Nesta’s FutureFest 2013, London; Discovery Season at the opening of the new Library of Birmingham, 2013; South by South West Interactive 2014, Austin; MakersTV Format Accelerator Programme 2014, Dublin, nominated for Tate IK Prize 2015 and exhibited at Littoral Light II, Ramsgate.

Samara has enjoyed a successful career spanning the legal, financial services and creative industries. Samara is a non-practising solicitor (England & Wales) with specialisms and senior management experience in the provision of trusts, investment structures and funds. Since graduating from University of Edinburgh with a B.Sc. (Psychology and Metaphysics) and prior to retraining for the legal profession at London Metropolitan University, Samara compiled and edited country reports for the Economist Intelligence Unit and studied Java programming at University of Western Australia. This followed and built on Samara’s experience having launched her own startup magazine publishing business in Hong Kong.